Genesis Rare Diamonds doesn't just specialise in buying and selling natural coloured diamonds; they're also specialists in consumer education about all things diamond.
So why does Genesis Rare Diamonds go to such great lengths to provide comprehensive education to prospective diamond buyers?
It's simple: An educated diamond buyer who is provided with the essential information required to make an informed purchase will also feel comfortable approaching other diamond sellers. And it will only requires a brief interaction to realise that Genesis Rare Diamonds is one of the best natural coloured diamond dealers in the industry.
An informed consumer is a wise consumer, and for this reason, many buyers return to Genesis Rare Diamonds for future purchases, whether it's a gift, a diamond for a new piece of jewelry or an investment piece.
As an unparalleled dealer in natural coloured diamonds, Genesis Rare Diamonds takes pride in educating consumers and providing even further evidence of their status as experts in the field.
Did you know.....
- Many diamond sellers use special lighting to make their diamonds look more attractive. For instance, blue-tinged lighting can be used to make a yellow diamond look colourless. It's essential to view diamonds in natural light in order to get an accurate feel for the true colour. This is especially important when shopping for natural coloured diamonds.
- Diamond sellers may try to market a diamond with a wider-than-average table as a showy, “special” diamond. In reality, the diamond may look larger, but it's a trade-off, as the diamond will have a “shallower” pavilion, resulting in less brilliance, glimmer and sparkle. It will lack depth and it will take a hit in terms of cut grading. Cut is one of the 4 C's of diamond quality.
- You should always purchase a diamond with a certificate, issued by an objective third party. This enables you to get an accurate, honest evaluation of the diamond and its value. There is little or no room for deception since GIA certificates contain a high level of detail, which makes it easier to ensure you're making a well-informed purchase.
- Diamond certificates are especially important for natural coloured diamonds. Another coloured gemstone could be passed off as a coloured diamond to someone with an untrained eye. This makes certification extremely important, as coloured diamonds are many times more valuable than other similarly coloured gems.
- Less-than-honest diamond sellers may sell non-certified diamonds that are already mounted in a setting. The setting can be used to conceal flaws, which can dramatically impact value. All diamonds should be certified and graded while loose.
- Unsavoury diamond sellers may try to pass off a laboratory-made diamond as a natural one. There is a major price differential and it's difficult for the average consumer to determine the difference. This is especially true for pink diamonds, which are expected to skyrocket in value in the coming years, as the Argyle Diamond Mine – producer of 90 to 95% of the world's pink diamonds – is expected to close by the end of the decade. Genesis Rare Diamonds sells an array of pink diamonds from the Argyle Mine.
Trust Genesis Rare Diamonds for comprehensive consumer education information and make Genesis Rare Diamonds your source for the best natural coloured diamonds in the world.