Friday, April 26, 2013

Consumer Education About Diamonds

Genesis Rare Diamonds doesn't just specialise in buying and selling natural coloured diamonds; they're also specialists in consumer education about all things diamond. 

So why does Genesis Rare Diamonds go to such great lengths to provide comprehensive education to prospective diamond buyers? 

It's simple: An educated diamond buyer who is provided with the essential information required to make an informed purchase will also feel comfortable approaching other diamond sellers. And it will only requires a brief interaction to realise that Genesis Rare Diamonds is one of the best natural coloured diamond dealers in the industry. 

An informed consumer is a wise consumer, and for this reason, many buyers return to Genesis Rare Diamonds for future purchases, whether it's a gift, a diamond for a new piece of jewelry or an investment piece. 

As an unparalleled dealer in natural coloured diamonds, Genesis Rare Diamonds takes pride in educating consumers and providing even further evidence of their status as experts in the field. 

Did you know..... 

- Many diamond sellers use special lighting to make their diamonds look more attractive. For instance, blue-tinged lighting can be used to make a yellow diamond look colourless. It's essential to view diamonds in natural light in order to get an accurate feel for the true colour. This is especially important when shopping for natural coloured diamonds. 

- Diamond sellers may try to market a diamond with a wider-than-average table as a showy, “special” diamond. In reality, the diamond may look larger, but it's a trade-off, as the diamond will have a “shallower” pavilion, resulting in less brilliance, glimmer and sparkle. It will lack depth and it will take a hit in terms of cut grading. Cut is one of the 4 C's of diamond quality. 

- You should always purchase a diamond with a certificate, issued by an objective third party. This enables you to get an accurate, honest evaluation of the diamond and its value. There is little or no room for deception since GIA certificates contain a high level of detail, which makes it easier to ensure you're making a well-informed purchase. 

- Diamond certificates are especially important for natural coloured diamonds. Another coloured gemstone could be passed off as a coloured diamond to someone with an untrained eye. This makes certification extremely important, as coloured diamonds are many times more valuable than other similarly coloured gems. 

- Less-than-honest diamond sellers may sell non-certified diamonds that are already mounted in a setting. The setting can be used to conceal flaws, which can dramatically impact value. All diamonds should be certified and graded while loose. 

- Unsavoury diamond sellers may try to pass off a laboratory-made diamond as a natural one. There is a major price differential and it's difficult for the average consumer to determine the difference. This is especially true for pink diamonds, which are expected to skyrocket in value in the coming years, as the Argyle Diamond Mine – producer of 90 to 95% of the world's pink diamonds – is expected to close by the end of the decade. Genesis Rare Diamonds sells an array of pink diamonds from the Argyle Mine. 

Trust Genesis Rare Diamonds for comprehensive consumer education information and make Genesis Rare Diamonds your source for the best natural coloured diamonds in the world. 


  1. Very interesting. I was in a jewelery shop recently, and the person behind the counter told me that it's hard to see/judge a diamond in natural light; the lighting was very controlled in the shop. After reading this post, I feel more inclined to insist on seeing a diamond in natural light before I buy it.

    Do you have some specific tips for being able to distinguish a natural diamond from a laboratory-made one?

  2. I have never really shopped around for coloured diamonds, as all of my rings have colourless diamonds. Although after reading through this post, I think in the future I am going to definitely look into purchasing diamonds that have some colour to them.

    I had always wondered why the lighting in diamond shops were so controlled, and in abundance if you know what I mean. I find that stores that have rings, watches, necklaces, and bracelets that sell jewellery with diamonds in them (like People's Jewellers), have too much lighting that really seems unnatural. I always figured it was to illuminate the stones better, but now I think that perhaps it might be used to fool those with untrained eyes into buying stones that may be worth a lesser value then what they pay for it.

    I never knew that blue-tinged lighting was used to make a yellow diamond appear as if it is colourless... now I am curious as to how you can actually tell whether a diamond has colour or not. I will make sure that the next time I go into a shop, that I will ask to see the stone in natural light.

    As for obtaining a certificate, I think this is always a good idea to follow when buying anything that is of high expense and worth value. Authenticity is extremely important!

    I am curious as to hearing tips as well for distinguishing between a laboratory made diamond and a natural one. I think it would be extremely hard to tell the difference, if you did not know what you were looking for.

    I feel as if the diamond industry can be a little intimidating to the consumers who may not know anything specific about diamonds; no one wants to get ripped off when buying something expensive. I think that if I were to find one shop that I like, that I feel is honest and worth my while, then I would continuously take my business there.

    1. I like how you put it about the lighting being "in abundance" in jewelry shops. And like you, I will also be asking to see a diamond in natural light before I buy next time.

      I have been learning a lot by doing research--I agree that we can feel intimidated as newer consumers in this industry, and I feel more confident after reading the information that Genesis Rare Diamonds has provided on this site!

  3. I must agree with Chantelle and Sam, it seems like the sellers in the jewellery shops are always looking for a way up scale their products, like adding in lighting that will change the tint on the diamonds, or concentrating light on them so that they shine brighter, or saying that it is hard to judge a diamond in natural light... (a complete lie nonetheless!).

    I understand that diamonds are expensive and every one wants to make their cut of the profit, but I do not see how it is necessary to use artificial lighting, and white lies to get a sale. What were to happen if a customer walks in who actually has knowledge in appraising diamonds... if the seller were to try to twist his/her leg, then they'd make a fool out of themselves.

    Furthermore, I think it is neat to look at the parallel between Pink Diamonds sky rocketing in price due to low supply (in the coming decade), and how oil sky rockets when there is a shortage. Humans seem to always be after natural elements that are just going to cease to exist one day.

    With this said, I might just go and take a look at the price of Pink Diamonds.

  4. I have been looking for an engagement ring, and glad I found this site! I will definitely be looking at loose diamonds first, and in natural light. Not to mention asking to view the certificate. The pink diamond sounds interesting, but I think I will research some more on them. I think I'd like to see one in person.

  5. Consumer education about diamonds is really important. It can help consumers to take the right decisions.